Shopping streets in Vienna City

When shopping in Vienna, you shouldn't miss these highlights. In the city centre, the Graben is one of Vienna's most exclusive showpiece streets. Luxury lovers in particular are attracted to this elegant and exclusive shopping street. The adjoining Kohlmarkt is also considered an exclusive luxury mile, and in Kärntnerstraße you will find the noble boutiques of international designers as well as branches of less expensive fashion labels.

Luxury shopping on the Wiener Graben shopping mile

The Graben in Vienna is considered an exclusive shopping paradise. The magnificent shopping mile owes this reputation above all to its numerous renowned boutiques.

The Graben in Vienna was originally the defensive moat in front of the palisades of the Roman city of Vindobona. It was not until the Middle Ages that it was filled in and became one of the first streets in Vienna. Later, the Graben served as a marketplace in Vienna. Today, numerous exclusive boutiques can be found in the popular shopping mile. Noble boutiques such as Escada or Hermès are located on the popular Wiener Graben.

Numerous former K.u.K. Court suppliers settled on the Graben in Vienna, very close to the imperial residence Hofburg. You can still find exquisite goods in these shops:

• Augarten Porcelain Manufactory: imperial porcelain
• Kniže & Comp.: court tailors
• Nägele & Strubell: court perfumer
• Wilhelm Frick Bookshop
• Altmann & Kühne: confectionery

Kohlmarkt: Special flair when shopping in Vienna

Service is very important in the shops on Kohlmarkt in Vienna; especially in the noble boutiques such as Prada, Armani or Chanel. Thanks to the high number of jewellers, Kohlmarkt is particularly suitable for buying gifts.

The historic buildings and shops on Kohlmarkt are reminiscent of the times of the Imperial and Royal Monarchy. At that time Kohlmarkt was still called Kohlenmarkt. The square served as a sales area for charcoal traders. Despite the fact that numerous luxury boutiques and exclusive jewellers have moved into Kohlmarkt, the flair of the past has been preserved. Experience this atmosphere for yourself: shopping in Vienna and enjoying a cup of coffee at the court confectioner 'Demel'.

Shopping in Vienna: the Kärntnerstraße

Vienna's most traditional shopping street stretches from the Opera to St. Stephen's Cathedral. Combine shopping in Vienna with a sightseeing tour! Shopping in Vienna is twice as much fun in the historic flair of the old town. With a mix of traditional and international shops, Kärntnerstraße attracts locals and guests from all over the world. Numerous court purveyors settled near the former imperial residence: Many of the exclusive shops still exist today.

But shopping in Vienna is not only a must for fashion enthusiasts. Even lovers of the Viennese coffee house will find their happiness in Kärntnerstraße. If you would like to toast your holiday in Vienna with a glass of champagne, a visit to the listed Loos Bar is worthwhile. For guests who also like to enjoy a view while shopping, the Sky Bar in the Steffl department stores' is ideal.